Let’s be honest—marketing is simple once you understand the formula.
One well-targeted video ad, backed by a paid budget, can bring in thousands in sales. The internet doesn’t care where you’re from or how old you are. It only cares about results.
Here’s the truth most mentors don’t tell you:
- You don’t “make money.” You earn belief.
- You don’t “generate revenue.” You trade value.
- You don’t “convert.” You persuade.
If a person gives you money, it’s because they believe the value you offer > the money they hold.
So, what is your job as a marketer or creative?
Create belief.
This means understanding:
- The exact internal story your avatar tells themselves.
- What pain they feel but don’t talk about.
- What limiting belief keeps them stuck.
That’s the work. And it’s not sexy, but it’s powerful.
Now here’s the mistake everyone makes:
They jump straight to creating ads without knowing their avatar. They assume what people need instead of asking. They use the wrong words, wrong promises, wrong timing.
Instead, try this:
- Research your audience until you could write their diary.
- Ask “why” five times for every assumption.
- Build a message that feels like their thought, not yours.
That’s what creates conversion.
And once you’ve nailed the avatar research, comes the second part:
How do I show them that belief in a video format?
That’s for another time. But here are a few keys:
- Start with a real hook, not empty hype.
- Build curiosity that leads to a clear promise.
- Deliver value that addresses a specific belief or pain.
And always remember:
Belief leads to action.
Action leads to results.
Results build businesses.
Most marketers try to impress. But those who win?
They aim to understand.
Would you like me to turn this into a downloadable PDF series, email flow, or carousel-style posts for Instagram/Facebook?
