One single video ad—done right—can change everything. It can make strangers believe in your values, your service, and your product to the point where they decide to pay for what you offer. That’s the power of a great creative.

Let’s break it down logically:

• You invest money into a social media platform (like Facebook).
• That platform shows your video to a selected audience.
• If the video is “right,” you can earn a large return in a very short time.

Sounds incredible, right?

The obvious question becomes: how do you create the “right” video?

Here’s where most course sellers jump in with easy answers and end with “get rich tomorrow” promises. But very few will explain the actual mechanics of a good video creative. They won’t define what makes a viewer believe, or how to structure a message to drive real trust.

The truth? A good video ad—also known as a creative—works because it causes the audience to believe in the value of what’s being offered. Belief is not a feeling. It’s a decision made by a person who connects your message with something they already value more than their money.

When belief is strong enough, a transaction happens. That’s not magic—it’s human psychology.

So what does your audience need to believe?

• That your service is more valuable than the money in their wallet right now.
• That your values match theirs.
• That you truly understand what they want—or what they lack.

This is where most fail: they don’t understand their avatar (target audience). They skip the research. They guess, assume, or worse—copy others blindly.

If you want to create a winning ad, you must:

• Research your avatar deeply.
• Understand their fears, desires, frustrations.
• Discover what they tell themselves privately.
• Learn why they believe they haven’t achieved their goal yet.

When you know that, your ad can speak directly to them—not just to anyone.

Many “mentors” teach shallow tactics like “how to upload a video to Facebook Ads Manager.” They flash results to impress you emotionally, hoping you won’t ask real questions.

But the truth is accessible to all: marketing is not magic. It’s logic + psychology.

Understand belief systems. Ask why people act the way they do. Answer that question. Use that answer to craft your message.

We live in the easiest time in history to build income from a laptop. But only if you’re willing to:

• Sit down.
• Suspend ego and laziness.
• Replace assumptions with research.

Want to master this? Start with understanding what people believe. That’s 60% of the entire success formula. The rest? We’ll discuss in the next article.